PRIVACY STATEMENT. Our Privacy Statement covers our privacy practices with respect to the collection, use, and disclosure of information obtained: (i) through the AutomatePro websites that link to this Privacy Statement (our “Website“); and (ii) events hosted by AutomatePro or our business partners and sponsors where we collect information from attendees (“Events”).

COOKIES POLICY. Our Cookies Policy addresses how we use cookies and other similar tracking technologies when you visit our websites or use our products, services, and mobile applications.

SERVICES PRIVACY STATEMENT. Our Services Privacy Statement covers our privacy practices in connection with the use of our hosted software applications and related support services, as well as expert services, including professional services, training and certifications that we provide to customers. This Services Privacy Statement also describes our privacy practices with respect to customer and partner contact information we process in connection with the purchase and use of our products and services or services or technology provided by our partners to our customers.

APPLICANT PRIVACY STATEMENT. Our Applicant Privacy Statement covers our privacy practices in connection with an individual’s application for employment at AutomatePro.

Purpose
AutomatePro Ltd, including its subsidiaries and affiliates (collectively, “AutomatePro,” “we,” or “us“) respects the privacy of its Website (as defined below) and Events (as defined below) registrants and attendees.

This Privacy Statement (the “Privacy Statement“) describes who we are, the information that we collect about you, how we obtain your personal information, and how we may use or disclose that information in connection with the Website and Events. This Privacy Statement also describes the measures we take to protect the security of your personal information and how you can contact us about our privacy practices, including to exercise your privacy rights.

About Us
AutomatePro makes developing, releasing and upgrading ServiceNow easier, quicker, cheaper and more reliable. We are headquartered in London, UK.
For more information about AutomatePro, please see the About Us section on our Website.

Scope
This Privacy Statement only covers our privacy practices with respect to the collection, use, and disclosure of information obtained: (i) through the AutomatePro websites that link to this Privacy Statement (“Website“); and (ii) event registration or attendance information for events hosted by us or our business partners where we collect information from registrants and attendees (“Events”).

How We Obtain Information
As further described below, we collect several types of information from and about you that broadly falls into the following categories:

1. Information you voluntarily provide to us:

• When filling out forms on our Website (including without limitation, name, mailing address, email address, and telephone number).
• When you post material to our Website, participate in bulletin boards, chat rooms, blogs, comment threads, forums, or other interactive features of our Website, register, or request further information or services from us.
• When you register to use a demo or developer instance of our cloud service.
• When you enter a contest or promotion we sponsor.
• When you report a problem with our Website.
• When you contact us.
• When you complete our surveys.
• When you register for or attend an Event.
• Other information you may submit to us related to your use of our Website or attendance to an Event, including without limitation, billing information.

2. Information from third parties.
   From time to time, we may collect and use information we receive about you from third parties in connection with your use of the Website or attendance to an Event. For instance, we may receive information about you from our business partners related to your registration information for Events. We also use third parties for reporting and analytics to measure the effectiveness of our Website and marketing efforts, and to identify areas for improvement.

We may combine information we collect from third parties with information you provide us to update, expand or provide you with tailored information regarding our products, services and Events.

3. Information we collect as you navigate through the Website.
   As you navigate through the Website, we may also automatically collect details about your visits Website, including your IP address, usage patterns, traffic data, location data, logs and other communication data and the resources that you access, as well as information about your computer and internet connection, including your operating system and browser type.

We also collect some of this information using cookies and similar tracking technologies.

How We Use Information Collected
We may use information that we collect about you for the following purposes:

• To operate, maintain and improve Website.
• To register you for Events you sign up for with us and populate profiles for you in our records.
• To provide you with information, products or services that you request from us.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including without limitation, our Website Terms of Use.
• To notify you about changes to our Website or obtain any required consent.
• To allow you to participate in interactive features of our Website, when you choose to do so.
• For industry analysis, benchmarking, analytics, marketing, and other business purposes.
• To track your browsing behaviour, such as the pages you visited over time, for analytics and advertising purposes.
• To communicate with you about Events.
• To contact you for marketing purposes, in accordance with your marketing preferences (for example, we may use your information to contact you to further discuss your interests in our services and products or other Events).

If you ask us to contact you about goods and services, we may use your personal information or permit selected third parties to use your personal information to contact you about such goods and services. You can withdraw consent at a later time by clicking on the “unsubscribe” link located in the emails we send you.
Additional information about our privacy practices with respect to our collection and use of information from Events may be found in additional privacy statements on the registration sites for Events hosted by us.

How We Share Information Collected
We may disclose personal information that you provide to us to the following categories of recipients:

• To our subsidiaries and affiliates(including those located outside the European Economic Area and Switzerland) who will use it only for the purposes described in this Privacy Statement.
• To our contractors, business partners and service providerswe use to support our business or who provide services on our behalf. For clarity, AutomatePro does not share Event attendee data with business partners or sponsors unless you opt in to such sharing via an Event registration form or you attend an Event hosted by AutomatePro and allow our business partners or sponsors to scan your attendee badge. If you do not wish for your information to be shared with our business partners or sponsors, you may choose not to opt in via the event registration forms and elect not to have your badge scanned by a partner at an Event. If you choose to share your information with business partners or sponsors, your information will be subject to the respective business partner or sponsor’s privacy statement.
• To a potential buyer(and its agents and advisors) in connection with any proposed merger, acquisition, or any form of sale or transfer of some or all of our assets (including in the event of a reorganization, dissolution or liquidation), in which case personal information held by us about you will be among the assets transferred to the buyer or acquirer.
• To any competent law enforcement body, regulatory, government agency, court or other third partyto: (i) comply with any court order, a request from any competent law enforcement agency, or any other legal obligation; (ii) enforce or apply our Website Terms of Use or terms of any other agreement; (iii) and protect the rights, property, or safety of AutomatePro or others.
• To any other person with your consentto the disclosure.

We do not sell, rent or trade information collected through the Website with third parties for their promotional purposes.

Legal Basis for Processing
If you are from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided in the “Contact Information” section below.

International Transfer of Data
AutomatePro stores and processes any information collected in connection with the Website or an Event in: (i) any country where we have facilities, (ii) any country in which we engage service providers; or (iii) any country where Events are held.
If you are a visitor from the European Economic Area (“EEA“), we will protect your personal information when it is transferred outside of the EEA by:

• Processing it in a territory which the European Commission has determined provides an adequate level of protection for personal information; or
• Otherwise implementing appropriate safeguards to protect your personal information, including through the use of Standard Contractual Clauses or another lawful transfer mechanism approved by the European Commission.

If you require further information about our international transfers of personal information, please contact us using the contract details in the “Contact Information” section further below.

Security and Confidentiality
AutomatePro maintains appropriate technical and organizational measures to protect the personal information obtained through the Website and in connection with Events from accidental or unlawful destruction, loss, alteration, unauthorized disclosure and access. AutomatePro personnel and service providers with access to personal information collected through our Websites or from Event attendees are required to keep such information confidential and secure.

Retention
We will retain your personal information if we have a business need to do so or for as long as is needed to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required by law (for example, to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Privacy Rights
We provide you with certain choices regarding the information you provide to us. In particular:

• If you wish to access, correct, update, or request deletionof your personal information, you can send us an e‑mail at support@AutomatePro.co.uk. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page.
• Certain jurisdictions, for example the European Economic Area, provide their residents specific privacy rights under applicable law. We will process your requests to exercise such rights, including if you object to processingof your personal information, ask us to restrict processing of your personal information or request portability of your personal information, in accordance with applicable data protection laws. You may send us an e‑mail at support@ AutomatePro.co.uk or using the contact details under the “Contact Us” heading below.
• If you do not wish to receive our email marketing communicationfor promotional purposes, you may opt‑out by clicking on the “unsubscribe” or “opt‑out” link in the marketing e‑mails we send you. To opt‑out of other forms of marketing (such as telemarketing), please contact us using the contact details provided under the “Contact Information” section below.
• In addition, if we process your personal information in reliance upon your consent, you can contact us at any time to withdraw your consent.
• You have the right to complain to a data protection authorityif you are unhappy about our collection and use of your personal information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the European Economic Area, Switzerland, and certain non‑European countries (including the US and Canada) are available here.

We will respond to such requests in accordance with the requirements of applicable data protection laws. Please note that in order to fulfil your request, we may need you to provide certain information to verify your identity.

General

Do Not Track
While AutomatePro attempts to honour do not track (“DNT”) instructions we receive from a Visitor’s browser, we cannot guarantee that AutomatePro will always respond to such signals, in part, because of the lack of common industry standard for DNT technology. We continue to monitor developments in DNT technology and stay apprised of DNT industry standards as they evolve.

Third Party Websites and Applications
This Website may link to websites that are not owned or controlled by AutomatePro. As such, this Privacy Statement does not apply to information collected on any third‑party site or by any third‑party application that may link to or be accessible from the Website. This Privacy Statement does not apply to information collected by customers, our business partners, and other third parties or third‑party applications or services, even if this information is collected using our Website or at Events.

Public Forums and Blogs
Please note that any information you post or disclose in public forums will become public information, and may be available to users and the general public. We urge you to be very careful when deciding to disclose your personal information, or any other information in our public forums. Proper access and use of information provided on the Website, including contributions to our public forums, is governed by our Website Terms of Use and known or suspected violations should be reported to our Privacy team via e‑mail at support@AutomatePro.co.uk.

Children
We do not knowingly collect personal information from anyone under the age of 16. If you are under 16, please do not attempt to fill out our forms or send any personal information about yourself to us. If we learn that we have collected Personal Information from a child under age 16, we will delete that information promptly.

Changes to Our Privacy Statement
AutomatePro reserves the right to update or change this Privacy Statement from time to time. If we make material changes to this Privacy Statement, we will notify you through an appropriate online notice or other means (which may include, if we have your contact details, notification by e‑mail) and obtain your consent if and where required by applicable law. We ask that you review the Privacy Statement periodically to stay informed about any updates or changes that we may have made.
You can see when this Privacy Statement was last updated by checking the “effective as of” date displayed at the top of this Privacy Statement.

Contact Information
To ask questions or comment about this Privacy Statement and our privacy practices or if you need to update, change or remove your information or exercise any other rights, contact us at support@AutomatePro.co.uk.

Or

AutomatePro Ltd
Attn: Privacy
4th Floor, Rex House 4-12 Regent Street London SW1Y 4RG

All other feedback, comments, requests for technical support, and other communications relating to the Website should be directed to: sales@AutomatePro.co.uk.

This website is operated by AutomatePro Ltd (the data controller), which is a Private Limited Company incorporated in the United Kingdom located at 1 Northumberland Avenue, Trafalgar Square, London, WC2N 5BW.